How to use Value Proposition Design™ to create BETTER Marketing

Value Proposition Design is a key skill you need to master to lay the foundation for better marketing in your business. At the end of the post is a link to download a Value proposition PDF file from Strategyzer to get creative.

Try not to become a man of success, but rather try to become a man of value.Albert Einstein
value proposition
  1. Describes the benefits customers can expect from your products and services.

Intelligent Value Proposition Design is invaluable to get better at Marketing

Good marketing is a result of being able to clearly define and communicate the value you are creating for your potential customers.

When the value proposition fits their needs, solves a problem or brings them a gain you get a conversion, a customer.

When you got this part figured out, message to market fit, congratulations, you are in business and you are truly doing marketing.

Value proposition design makes it easy for you to create your own value proposition map that is matched perfectly to a customer segment profile.

A Value Map consists of 3 parts:

  • Products and services you are offering
  • Gain creators for your customers
  • Pain relievers for your customers

A Customer Profile consists of 3 parts as well:

  • Customer Jobs that need to get done
  • Gains the customer wants
  • Pains the customer wants to avoid

In the case you being able to clearly articulate theses 2 parts, the value map and the customer map you will be able to create way better marketing messages that you can test in the market.

How to use a Value Proposition Template

Using a proven template is always superior to reinventing the wheel yourself. You just have to follow the steps.

Start with the customer and go into the job needs that they need to get done and then try to deeply understand the gains they are after and the pains they want to avoid.

Always remember this in your marketing: after understanding the customer’s needs makes it easier to fine tune your service and product offerings.

Here a brilliant video from Strategyzer explaining the process…

The more you are able to understand their pain the closer you get to create empathetic and effective marketing!

Get Strategyzer – the Value Proposition Design Suite

Strategyzer is an amazing toolbox you can access online to accelerate your value proposition design.

Here’s the thing, when your value proposition becomes clear, you can start the process of business model design. Not earlier…

Get access to the Strategyzer canvas here. As well, I can highly recommend their book check it out.

Download the Value Proposition Design PDF and get creative.

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Meet the Author

Matt Dippl

Matt Dippl, is a passionate digital marketer, storyteller, and biohacker from Munich, Germany. Helping businesses and workers in the digital economy to get and stay on top of their game is his mission. Matt is a digital marketing manager with the focus on SEO, content and copywriting. He lives in Munich, Germany, with his wife Tiffany and his son Max.